Born out of a desire to celebrate nature, the INNISFREE brand has cultivated eco-conscious beauty for more than 20 years.

With a fresh new look and feel, our modernised logo, designs and product packaging reinvigorate the brand to reflect the INNISFREE identity of today.

As we celebrate a more energised aesthetic, our ongoing focus is to formulate effective, nature-powered products that reflect our customers’ confident and conscious lifestyles.

To start the rebrand with a bang, we're introducing our new Vitamin C Green Tea Enzyme Brightening Serum, formulated out of our Green Innovation Lab.

Discover our three new hero products of Green Tea, Retinol Cica and Vitamin C; each capturing the new essence of INNISFREE!