Eye Makeup

Auto Eyebrow Pencil 0.3g


Get the natural or fuller-looking brows you want instantly with this retractable brow pencil for precise, natural-looking definition. Angled tip glides on easily, doesn’t need sharpening. Green Tea extract nourishes...

Powerproof Pen Liner 0.6g


A liquid eyeliner with a powerful waterproof formula against water, sweat and oil that applies precisely for a defined look.

Skinny Micro Liner 0.14g


Glide on this super-skinny, retractable eye pencil for ultra-precise, natural-looking definition that edges the lash line closely in colour.- Precision tip 2mm tip is so slim, it doesn’t need sharpening-...

Skinny Brow Mascara 4g


With a water and sweat resistant formula, this brow mascara is perfect for all occasions.

Skinny Microcara Zero [Waterproof] 3.5g


A sudden storm, the gym, a sad movie—they’re no match for this waterproof mascara for natural-looking, lush, long lashes. Our teensy-tiny micro-brush finds and coats even your smallest lashes from...

My Eyeshadow [Matte]


Create picture-perfect eyes, every time.Silky smooth, matte finish eyeshadow glides on smoothly and blends beautifully. Inspired by pro make-up artists, made just for you.Customise your magnetised My Palette with your...

Simple Label Volume & Curl Mascara 7.5g


A water-and-smudge resistant mascara that helps visibly volumise lashes and deliver long-lasting curl.

Simple Label Long & Curl Mascara 7.5g


A low-irritant, water-and-smudge proof mascara that helps visibly lengthen the lashes while delivering long-lasting curl.

Skinny Longlongcara 3.5g


Triangle-shaped brush for extended long lashesThe brush lifts every single lash from the root to make the eyes look wide and long. For curled lashes that lastMemory Curling Polymer prevents...

Real Lasting Eyeliner 4g


An ultra-pigmented black liquid eyeliner with a smudge-proof formula that delivers clear and sharp lines. The sponge tip brush makes it easy to draw lines without irritation. Infused with green tea extract...

My Color Palette - Before Sunrise


Inspired by the moments of sunrise, this versatile eyeshadow palette features 8 blendable, finely pigmented shades in matte and glitter finishes. Perfect for your everyday makeup with a romantic touch.

My Eyeshadow [Primer]


With only a single touch, this eye primer glides smoothly across lids to create a flawless base for colours to adhere to. Your eyes will be prepped for eyeshadow with the formula...

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